If you’re an impact driven EA, you’re in the right place

empowering executive assistants to be strategic high performers without the burnout.

Hi, I’m Rachael Bonetti.

I help executive assistants transform into strategic business partners who drive meaningful impact and success for their organisations.

With 27 years of experience supporting top leaders—including CEOs and billionaires—I offer training that equips EAs with the skills and knowledge to elevate their roles, contribute strategically, and thrive in today’s fast-paced corporate world.

My goal is to bridge the gap between support roles and strategic influence, empowering EAs to unlock their full potential.

Smart, fresh, practical training from someone who has been where you are and has a proven track record of success.

Trusted by top thought leaders and brands

My mission is to equip EAs with the deep business knowledge, tools, and strategies they need to not only survive—but to thrive as strategic partners within their organisations.

I understand the challenges executive assistants face today: left to self-develop, navigating increasing pressures, and trying to stay relevant in a fast-evolving business landscape.

Through my training, I help executive assistants unlock their full potential by enabling them to:

  • Develop a deep understanding of business dynamics.

  • Shift from a task-driven role to a strategic partner and active driver of organisational success.

  • Facilitate more effective collaboration and decision-making at an executive level.

Executive Assistant transformation stories

How we can work together

  • Private mentoring

    A high-touch experience that deepens EAs’ skills in becoming empowered, proactive, strategic partners.

  • The elite ea academy

    An holistic training course that connects the how to the why, and educates how to identify and communicate impact to be regarded as talent, not a resource. The course has amplified the career confidence of EAs all over the world with gold star reviews.

  • Full team training

    Workshops and strategy days focused on deepening business knowledge, working strategically, leadership, growth mindset and executive presence.

solving a growing problem in the EA profession

In a rapidly changing world, many executive assistants are left without the resources or support they need to develop strategically. My training fills that gap, ensuring assistants aren’t just reactive support, but instead, play a critical role in shaping the success of the business.

Organisations benefit by having EAs who:

  • Lead initiatives that enhance productivity and efficiency.

  • Contribute to driving long-term business success through better decision-making support.

  • Are empowered to step up as key players in the leadership ecosystem.

fresh, relevant content that resonates with executive assistants and leaders alike.

Engaging, practical content that audiences want to hear from someone with deep, genuine experience and a fresh perspective about the challenges in the workplace today.

Instant downloads to support your career success

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